Programmatic Navigators
A brand world built from the ground up for Grapeseed Media. Characters, environments, illustration systems, and sales tools designed to bring the programmatic media concept to life in the market with a splash of color.
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What started as a simple explainer video grew into something much more impactful. Grapeseed needed a way to communicate their unique position in the programmatic advertising space, and from the start of our collaboration, it became clear a standalone video wouldn't cut it. To give the Programmatic Navigator concept real traction, we needed to build an entire world around the campaign.
I developed a cast of characters through an iterative design process, each one built to guide audiences through the logic of programmatic media. The characters anchored everything – from environments to brand assets and even a sales deck template – into a unified visual language rooted in Grapeseed's values.