Wealth Management Explained
Explainer animation for a wealth management platform, designed and produced direct-to-client, adapting their existing UI into motion.
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NDVR came to me directly to explain how their wealth management platform works clearly, cleanly, and in a way that felt native to and synchronos with the product. I guided them through their first time tackling an animated explainer from initial concept to design iteration and casting and voiceover directing.
The creative challenge was working from their existing UI assets and making them move in a way that felt purposeful, guiding the viewer through the platform's logic without oversimplifying it or losing the considered feel of the brand. The result is an explainer that lives comfortably in a fintech context without defaulting to generic SaaS motion tropes.